Pillars I & II
WP2 · Systemic and behavioural analysis of the EU circular ecosystem
LUMSA · M1–12
Ecosystem research feeds co-design and real-world pilots. Skills, policy and sustainability streams grow from them, while management and dissemination run throughout.
The SHIFTER pilots
Each SHIFTER tests a circular business model in a real market. Select a pilot to open or close its summary.
Extends Regusto’s blockchain platform to furniture, adding AI matchmaking between surplus items and recipients, last-mile traceability and transparent ESG reporting – and opens it to consumers.
5,000
items redistributed
50 t
furniture reused
100 t
CO₂ avoided
Partners
LUMSA · REGUSTO · FERCAM
Business model
B2B · B2NPO · B2C
TRL
6 → 7–8
Brings reuse quotas, refurbishment and a digital registry with item grading and CO₂ accounting into Vienna’s furniture procurement, backed by a municipal logistics hub and the “NewAgain” awareness campaign.
≥20%
reuse quota
≥90%
take-back rate
–40%
CO₂ per workstation
Partners
UAS BFI · HUBVIE · City of Vienna (advisory)
Business model
Circular public procurement
TRL
6 → 7–8
Builds on Aalborg’s pioneering school-furniture framework, combining reuse, refurbishment and product-as-a-service with a digital registry, CO₂ accounting and a municipal logistics hub.
≥20%
reuse quota
≥75%
take-back rate
–40%
CO₂ per workstation
Partners
AAU · AAK
Business model
Circular public procurement
TRL
6 → 7–8
Sets up Poland’s first refurbishment hub for office furniture in Małopolska, with resale, leasing and donation channels managed through the Rebench app for inventory, ESG reporting and Digital Product Passport integration.
2,000–3,000
items refurbished
>70%
back on the market
>300 t
CO₂ saved
Partners
UEK · SHOPCENTER · REBENCH
Business model
B2B · B2C
TRL
6 → 7–8
A digital system for reuse centres and social enterprises: the AI “Reuse Recognizer” classifies items from a single photo, and an e-commerce module puts traced products on sale, preparing the ground for the Digital Product Passport.
10
social enterprises
100,000+
items traced
10,000+
consumers engaged
Partners
Reuse Federace · RREUSE · UM
Business model
B2B · B2C
TRL
3–4 → 7–8
A colour-coded QR label for every circular product – green for reuse and repair, orange for refurbishment or upcycling, blue for remanufacturing or recycling – sharing CO₂ avoided, savings and social impact.
4
social enterprises
3
intervention levels
1
QR code per item
Partners
Rediscovery Centre · RREUSE · UM
Business model
B2B · B2C
TRL
3–4 → 5–6
Turns unused stock and production waste into regenerated, eco-designed chairs through a digital materials database, smart refitting and maintenance, and structured take-back, redistribution and recycling in the Chair District.
1
Circular Furniture Hub
Less
stock and production waste
Longer
product life
Partners
SSSA · BRAIDA
Business model
B2B
TRL
6–8
Our Approach · 36 months
WP1 · Project management
LUMSA · M1–36
Pillars I & II
LUMSA · M1–12
Pillars I & II
AAU · M6–34
Pillar III · Core
7 real-world pilots in 6 countries, plus replication roadmaps
LUMSA · M6–36
Pillars V & VI
UEK · M6–30
Pillar IV
SSSA · M1–36
Social innovation · Cross-cutting
WP7 · Dissemination, communication and exploitation
UM · M1–36
Work plan
Work package · Lead
WP1 · Project management
LUMSA · M1–M36
WP2 · Systemic and behavioural analysis of the EU circular furniture ecosystem
LUMSA · M1–M12
WP3 · Co-design of scalable SHIFTER CBMs
AAU · M6–M34
WP4 · Implementation and replication of SHIFTER CBMs
LUMSA · M6–M36
WP5 · Capacity building, re-skilling and policy recommendations
UEK · M6–M30
WP6 · Sustainability assessment of SHIFTER CBMs
SSSA · M1–M36
WP7 · Dissemination, communication and exploitation
UM · M1–M36